: Dyplomacja publiczna () by Beata (red.) Ociepka and a great selection of similar New, Used and Collectible Books available. Title, Miękka siła i dyplomacja publiczna Polski. Author, Beata Ociepka. Publisher , Scholar, ISBN, , Length, pages. 1 B. Ociepka, Komunikowanie międzynarodowe, Wrocław , p. . 8 B. Ociepka, Dyplomacja publiczna jako forma komunikowania międzynarodowego, [in:].

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Becoming Michelle Obama Inbunden. The new public diplomacy acknowledges non state organizations as actors of international relations and adjusts to the logic of globalization.

Ociepks Branding Post-Communist Nations. Melissen, Palgrave Macmillan, London It integrated transmission and network models of communication. Therefore, there is nothing more as an aggregate of paradigms and tools of two disciplines implemented at the moment.

Poland’s New Ways of Public Diplomacy

The paper has the objective to present public diplomacy as a discipline requiring interdisciplinary approach. Public diplomacy was defined in the paper as a symmetrical form of international, political communication targeted at foreign public opinion in order to facilitate the achievement of the ocieoka of state abroad.

Ociepka systematically analyzed the Polish utilization of key public diplomacy instruments including cultural diplomacy, branding and Twiplomacy, and properly placed them within historical and theoretical contexts.


The author explains it as a form of external political communication of governments conducted in cooperation with non-state actors to position the country internationally. The New Public Diplomacy: The Polish model reflects the relevance of public diplomacy domestic dimension and the focus on foreign politics on memory.

Lucas, Martinus Nijhoff Publishers, Leiden Dgplomacja National Identities in the New Europe, ed. Main institutions of public diplomacy – Geopolitical context – Positioning the country in Europe – Public diplomacy as a communication model – Country branding – Messages and images – Public diplomacy as a Rubik cube – Domestic dimension – Politics on memory – Mediated public diplomacy – Development cooperation and promotion of democracy as public diplomacy.

New public diplomacy should not be equalized with political propaganda. Kaneva, Routledge, London This book analyzes when and how Poland implemented public diplomacy. At the current stage of development of the discipline, the approach rooted in the theory of international relations is dominating. Skickas inom vardagar.

Sincewhen Poland joined the EU, the country has used public diplomacy to inform the world about its achievements. Poland’s public diplomacy has been strongly oriented on Europe and shaped by ociepla. Chanel Daniele Bott Inbunden.


Taylor, Routledge, London E-mail do autora Logowanie jest wymagane. Melissen, Palgrave McMillan, London Soft Power in International Relations, ed.

Poland’s New Ways of Public Diplomacy – Beata Ociepka – Bok () | Bokus

Beata Ociepka is a political scientist specializing in international relations and international communication. The New Public Diplomacy.

Handbook of Public Diplomacy, eds. The author suggests inclusion of the tools used for the analysis of political communication into the body of research on new public diplomacy. Abstrakt The paper has the objective to present public diplomacy as a discipline eyplomacja interdisciplinary approach. Miekka sila i dyplomacja publiczna Polski Beata Ociepka. Komunikowanie miedzynarodowe Beata Ociepka. Her recent research has been focused on public diplomacy and international broadcasting.

The Polish case illustrates how a mid-size country in Europe attempts to impact the public opinion formation abroad while implementing soft power tools.