“This is a wondrously thought-provoking book. Unlike other social theorists who either mindlessly decry or celebrate the digital age, Rushkoff explores how it has . Present Shock has ratings and reviews. Megan said: I should like Douglas Rushkoff. I have a feeling that in fact we agree over a great many thi. People spent the twentieth century obsessed with the future. We created technologies that would help connect us faster, gather news, map the planet, and .

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If we have no destination toward which ddouglas are progressing, then the only thing that motivates our movement is to get away from something threatening.

One would have to articulate it very quickly. Overall, I think his commitment to walk the neutral line, which he does very well, mixes up the message and makes the overall thesis a little unclear. Once ‘the shadow of the future’ possibility of future rushkkff lengthens, we have the basis for more durable relationships.

Present Shock

Sorting conspiracy theory from the plausible is probably not too taxing for this book’s audience. A kind of cross street between past and future avenue. Of course, lack of any real evidence doesn’t stop Rushkoff from making claims about causality.

Today, the prayers still happen, but they now occur non-stop with iPhones and Android devices. Examples here are cherry-picked from a vast landscape of television shows and prezent and films, without mention of base rates, variance, statistical significance, and other figures that scientific types such as myself rely on to make sense of data.


He is no Luddite; rather, Rushkoff is an on-the-edge thinker, and sometimes his arguments are met with incredulity. At least the annihilation of the human race – or its transmogrification into silicon – resolves the precarious uncertainty of present shock. I want to recommend this book to everyone I know, non-fiction or fiction readers.

Not yet, but I guess you could say the potential is there. Everything is live, ddouglas time, and always-on.

Or we can choose to live in the present: Quotes from Present Shock: I look forward to reading further about what Mr. This book contained a very engaging set of observations persent how the ubiquitous presence of technology is changing our culture, relationships, and our perception of time. Looking for More Great Reads?

Present Shock: When Everything Happens Now by Douglas Rushkoff

Rushkoff points out that in the midst of streams and feeds the Twitter, Facebook and email pings our cell phones deliver are not really the present but continuous notifications of what happened a few minutes ago, something peripheral.

Let’s halt the present shock before it cripples us all. Jul 20, William Lawrence rated it really liked it Shelves: View all 6 comments. Download our Spring Fiction Sampler Now.

Rushkoff offers hope for anyone seeking to transcend the false now. Maybe reconnecting with nature means strolling along Clark street without listening to music through headphones.

Present Shock: When Everything Happens Now

Apr 22, Don Tapscott rated it really liked it. I don’t have cable, I spend most of my summer actively avoiding invitations to inane sequels to even more inane blockbusters, and I rusykoff pick of-the-moment pop hacks like Justin Bieber or Adele out of a lineup.


Reality shows and the hour news cycle demo other aspects of this phenomenon. And our failure to do so has had wide-ranging rushkoff on every aspect of our lives. Back to the book.

Present Shock by Douglas Rushkoff | : Books

I lost a lot of steam as the book was winding down, although I must admit I was on a vacation where reading was a hard task to complete. But Rushkoff’s argument becomes a little scrambled along the way and you are unsure of whether he is actually justifying the present shock and promoting collective thin Rushkoff’s “Present Shock” accurately describes the problems with attention deficit and the shift to an emphasis on the immediate.

I think it is too soon to examine the lasting impacts evolving technology might leave on human behavior. May 18, Judith rated it liked it Shelves: This saturation with live, uncensored and unconsidered images from around the world impacted public opinion profoundly and actually forced government leaders to make decisions more quickly.

And the dissonance between our digital selves and our analog bodies has thrown us into a new state of anxiety: Gave up on this midway through the second chapter, which is actually more than a third through the whole thing.