Hermann Zapf introduces Doyald Young’s Dangerous Curves, not by “Curves” is a collection of logotypes and typefaces designed by Young. Dangerous Curves by Doyald Young, , available at Book Depository with free delivery worldwide. Title, Dangerous Curves: Mastering Logotype Design. Author, Doyald Young. Edition, illustrated. Publisher, Delphi Press, ISBN,

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Dangerous Curves: Mastering Logotype Design – Doyald Young – Google Books

He was also asked to do a logo redesign for the insurance company Prudential — here is the original logo with the sans-serif face:. Page 1 of 1 Start over Page 1 of 1. Serena Ngai marked it as to-read Jan 20, AmazonGlobal Ship Orders Internationally.

Leona Fietz marked it as to-read Nov 19, One person found this helpful.

Dangerous Curves: Mastering logotype design

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Molly marked it as to-read Sep 19, Nancy Wu rated it it was amazing Mar 24, I just had to show this — just one example of my favorite work by Doyald Young. Read more Read less.


Here is the final logo that Prudential Insurance approved. Nav rated it it was amazing Aug 28, Open Preview See a Problem?

Dangerous Curves: Mastering logotype design by Doyald Young

I’d like to read this book on Kindle Don’t have a Kindle? Jake marked it as to-read Sep 15, Alex marked it as to-read Apr 19, They were so pleased with his work that they commissioned him to design an entire font for them.

He extended the height of the letters they dagerous now taller and slightly extended the serifs and refined the curve of the serifs. East Dane Designer Men’s Fashion. Amazon Second Chance Pass it on, trade it in, give it a second life.

October 30, October 4, Gino Manzi marked it as to-read Jul 18, To ask other readers questions about Dangerous Curvesplease sign up.

A Practical Guide to Drawing Letters. Would you like to tell us about a lower price? Get to Know Us. Shopbop Designer Fashion Brands.

Just a moment while we sign you in to your Goodreads account. Jake Carson rated it it was amazing Jan 02, One of several sketches for the Cheesecake Factory logo by Doyald Young.


Showing of 3 reviews. Get fast, free shipping with Amazon Prime.

If you are a seller for this product, would you like to suggest updates through seller support? Amazon Restaurants Food delivery from local restaurants. Stacy Harrison marked it as to-read Jul 23, Goodreads helps you keep track of books you want to read. The best way to houng the change if you are new to visual design is to look at the shapes made by the negative space empty space and I think the change will be quite evident.

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