Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing. His book Buyology: Truth and Lies About Why We Buy presents the findings from one of the largest scientific studies conducted on scanning the.
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But that’s faint praise, as this book excelled in ambition and authorial back-patting, but was pretty short on big ideas. This section needs expansion. Views Read Edit View history.
But Lindstrom has nothing to add beyond that, other than anecdotes about rubbing elbows with important CEOs all over the world, and other desultory comments about commercials he’s watched on TV. The first couple chapters were the worst– I almost put the book down.
Buyology: Truth and Lies About Why We Buy (Book Review) – NeuroRelay
Page 53 Sexy models in ads appeal more to same-sex readers and watchers. But a science writer would have been able to go into more detail about the science part with less about the branding, which would have made a more interesting book, as well as include more accurate and exact language.
This means that I will buyologgy harbour resentment towards Lindstrom for writing such a bad book — a book I was forced to read from cover to buyoogy.
Now, big question for you, Ivana: Logos alone don’t work for the most part. This isn’t Dickens, dude, you’re not serialized.
For instance, one part of the book is about rituals. Buyology offers a different approach in discovering the “truth and lies about why we buy”.
Review of Buyology: Truth and Lies About Why We Buy
The problem is that while the book is set tuth to be a scientific exploration of this new field or at least an exploration of the research couched in terms accessible to ahy interested layman, Lindstrom seizes that premise and twists it into marketing and advertising gobbledygook.
Find Us on Facebook. Business books Marketing books Non-fiction books about advertising American non-fiction books Doubleday publisher books non-fiction books. And mainly, who can afford it? Marketing, Business, Advertising, Promotionscience of shopping.
Buyology: Truth and Lies About Why We Buy and the New Science of Desire
Microsoft hasn’t had an original idea since Windows, and their clunky copycat offers neither the ease of use nor the lovely aesthetics of the Apple, while adding features I find utterly useless.
In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2, volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. Crisis Cartoon December 7, at 7: At times, I even stopped eating to think, why was I eating what I was eating.
There is no scientific evidence for this, and his scientific methods are sketchy, bordering lifs. Lindstrom explains the methods and mechanics used to judge our true buying tendencies. Ultimately Lindstrom himself is to blame, because he actually sounded interesting on NPR.
His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. This was the most extreme example where I felt a science writer would have been a much better choice, but the rest of the book was similar. I am surprised with the results of his research, and it’s good to take into consideration the trutn effects liea advertising strategies to consumers.
Follow us on Twitter My Tweets. I would argue that there is therefore strong possibility of ritualised behaviour around the box.
By understanding the primary factors, which affects the brain activities, and eventually consumers buying behavior, advertisers and marketers will be able to fully utilize media and improve their marketing initiatives. Using fMRI functional Magnetic Resonance Imaging machines, researchers studied hundreds of subjects over almost three years.
Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom
Apr 07, James rated it liked it Shelves: Time  named Lindstrom as one of the world’s most influential people because of his book. And insofar as it goes, the neuroscience is explained well. The study evaluates the effectiveness of logos, product placement and subliminal advertisingthe influence of our senses and the correlation between religion and branding.
The book was not rigorous or engaging enough to spend any more time on. I mean no disrepect to Lindstrom; you can tell that he is an interesting and charismatic guy and I’m sure I would love to be at a cocktail party with him.
You have caught my attention with this one Ivana. The 7 million dollar neuromarketing study that involved multiple experiments with thousands of subjects from all around the world, 10 professors and doctors, researchers and the Central Ethics Committee in the United Kingdom was conducted in London, at the Centre for NeuroImaging Sciences, with a 4 million dollars fMRI coordinated by Dr.
In addition to changing the way marketing research is performed and improving accuracy, Buyology some important ideas that will be valuable to employ inside the retail environment. Ironically, the only redeeming quality of Buyology comes from the parts that have nothing to do with neuromarketing.
Neuromarketing devotees will appreciate the vast amount of new data, while those new to the field will find the book an excellent primer.