Jan 18, In his new book, Fortune senior editor-at-large Adam Lashinsky finds out what it’s really In Inside Apple: How America’s Most Admired—and. May 9, By Adam Lashinsky For more on Apple, watch this Fortune video: . others in the Apple orbit to try to explain the phenomenon of life inside Apple. . There literally is no free lunch at Apple—though meals are subsidized. Inside Apple has ratings and reviews. Anne said: I read Walter Isaacson’s biography of Steve Jobs before I read Inside Apple. Taken together, b. .

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Jan 12, Michael Parker rated it did not like it. A lot of it were about Steve Jobs and whether the leaders in post Jobs era rfee be able to survive without him. Want to Read Currently Reading Read. Threads collapsed expanded unthreaded. This is an acceptable excuse coming from someone who empties trash bins for a living.

Most surprising, for me, is that a company that places so much emphasis on product quality and customer experience is not a great place to work. Related articles for those all-things-Apple obsessed, suggested by WordPress, which I haven’t read. The article is fascinating, with in-depth analysis of Apple’s working based on dozens of interviews. There are also some very strange issues and inaccuracies in the book which are very illuminating, and I’ll just go straight to quotes from some of the troublesome parts that justify my one star review.


No trivia or quizzes yet. He played around with some facts that I know for sure are wrong.

Inside Apple – Wikipedia

Fun comes and goes. Apple steers the conversation to its gadgets—for sale at an Apple store near you!

People working on aadm events will be given watermarked paper copies of a booklet called Rules of the Road that details every milestone leading up to launch day. Apple failed plenty of times before, including during the second reign of Steve Jobs.

By Adam Lashinsky January 18, Releasing details ahead of time would dampen the suspense. The only new information is about Apple University, and that information was already published as a Kindle Single months ago. Secrecy and insularity, internally and externally. Through their products and all the things that make them unusual as a company in my industry, it is one of the companies in which I have the most interest. It is a somewhat generalized insight into Apple Corporation structure and methods, more about Apple and less about Steve Jobs, though he can hardly be ignored in any work about Apple.

Haunted Empire Yukari Iwatani Kane. Click I Have iTunes to open it inskde.

Inside Apple by Adam Lashinsky on Apple Books

Also, why even try to compete with Microsoft? For the most part, Apple counts on its employees to censor themselves. Indeed, even imperfect information can damage sales: Windows that once were transparent are now frosted. Just think corporate anal retentive excessively orderly and fussy. Loading comments… Trouble loading? Then again, this behaviour was entirely consistent with the portrait painted of this applf secretive of companies.


A little heavy on the culture, and not as much on the groundbreaking products introduced in the post-Jobs return but it will take you through Apples environment, retail and marketing strategy.

Download Adam Lashinsky’s ‘Inside Apple’ eBook on iPad

Says one former insider: Though reviewers gushed over the new iPhone, they panned the MobileMe service. Apple should be more concerned about competing with itself, or at most Google.

The operations side of Apple runs like any company in America, but better, and is led by a cadre of ex-IBMers, the cultural antithesis of Apple. Also, being completed, and published, after the death of Steve Jobs, insode book dedicates a lot of thought to what Apple will be like after Steve Jobs, by looking at the key figures at the company Tim Cooke, Scott Forstall, and Jonathan Ive.